04 / 08Harbor2024
A calm, confident identity for a fast-moving fintech.
Harbor needed a brand that felt trustworthy without feeling old. We built a restrained type-led system with a flexible mark that scales from app icon to billboard.
Trust was the brief. We built a calm, editorial identity around a flexible harbour-line mark that scales from a 16-pixel favicon to full-bleed OOH without losing its geometry.
The system launched alongside their app redesign, with a motion language and component tokens handed straight to their React team — brand and product shipped in the same sprint.
Visit harbor.example- Client
- Harbor
- Year
- 2024
- Discipline
- Fintech Brand
- Services
- Identity, Product
- Timeline
- 7 weeks
IdentityProduct
Tech stack
FigmaIllustratorAfter EffectsReact
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