From concept to market: how we built a timeless brand identity.

Working closely with a mission-driven company from their earliest stages, we created an identity that reflects their values of sustainability and innovation. The new brand helped them establish credibility and connect with their target audience.

Obsidian needed an identity that could stay quiet in the product and loud in the market. We designed a restrained, type-led core with a expressive dark-mode-first colour system that flexes between the two.

Guidelines shipped as a living Notion system rather than a PDF — tokens, templates and do/don't examples the team still runs the brand from today.

Client

Obsidian

Year

2025

Discipline

Identity System

Services

Identity, Icon

Timeline

8 weeks