Naming and identity for a regenerative food startup.

From the name to the final guidelines, we shaped Verda into a warm, optimistic brand that stands out on the shelf and tells a clear sustainability story.

The engagement started before the name existed. Two hundred candidates went through linguistic checks, trademark screening and shelf tests before Verda survived the gauntlet.

Packaging was designed for the squint test — one colour block, one word, one silhouette — and the range system carried them from farmers-market stalls to national grocery listings.

Client

Verda

Year

2025

Discipline

Naming & Identity

Services

Naming, Identity, Packaging

Timeline

9 weeks